About Rocky, the Shop
Rocky the Shop is an independent design studio, founded in Chicago in 2020, that focuses on creating unique one-of-one pieces and highly crafted made-to-order garments. Born from the art of resourcefulness, we transform found objects and thrifted materials into bold new expressions. At Rocky, the material itself becomes the guide, each piece unfolding intuitively.
Rooted in slow fashion and experimentation, the studio blends upcycling, couture-inspired craftsmanship, and sculptural silhouettes to create clothing that feels personal, expressive, and alive. From custom commissions to ready-to-wear drops and editorial rentals, every piece is made thoughtfully and in small volume, honoring sustainability and individuality over mass production.
MEET THE TEAM:
Alyssa Wright
girl i made this whole ass shit i am rocky
Renee Moreno:
Sewist & sculptural extraordinaire
Renee Moreno is a highly skilled sewist with a background in costume design, sculptural form, and technical garment construction. Her work blends applied precision with imaginative problem-solving, bringing even the most complex ideas into clear, intentional form. Celebrated for her resourcefulness, reliability, and calm confidence, Renee is an invaluable right hand and creative force in the studio. Many of Rocky’s most ambitious couture and editorial pieces were made possible through her dedication and grit. Beyond her talent, Renee brings a sense of ease and trust into every room. She’s someone you can rely on completely, and creating alongside her is both grounding and deeply rewarding.
Breaunna Dyson
designer, stylist, assistant
Breaunna Dyson is a supremely talented designer and stylist whose vision and expertise span many realms of the fashion industry, making her a revered member of any creative team. Working as head stylist for numerous events in Chicago, she ensures every detail is executed flawlessly and every rack is curated thoughtfully, bringing both precision and innovation to everything she touches. Beyond her technical skill, Bre has an incredible work ethic, boundless energy, and an uplifting presence that keeps everyone inspired and moving.